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MMRDA invites bid for branding rights

By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids to offer licensing of branding rights at Mumbai metro for Line 2A and 7 stations. This step is aimed at increasing non-fare revenue for the Mumbai Metro. These two metro lines, 2A and line 7, will begin commercial operations from this year and the trial run will begin from March.

The tender will offer branding rights for Metro stations' concourse areas (non-ticketing area from nearby residential and commercial centres). Developers can construct foot over bridges (FOBs).

The tender document already uploaded on their website can be downloaded until April 1, 2021. The tender will open in 3 phases- Envelope A carrying tender fees & EMD, Technical Bid, and lastly financial bid. While the envelope A and technical bid will open on 5th April 2021, the financial bid will be announced on 12th April of this year. As per reports, Metro One (Versova--Ghatkopar) earns Rs 40-50 crore through non-fare box revenue annually. Likewise, now MMRDA is exploring opportunities on non-fare box revenue on similar lines.

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