Mercedes-Benz India showcases Maybach on Bandra Focal

‘Timeless designs. Iconic products. Not just cars. We build desire’. Mercedes-Benz India gave its high-end luxury car Maybach a towering presence with an arresting brand display on Roshanspace’s Bandra Focal billboard. The brand campaign that ran between February 6 and 20 on this looming 14,640 sq.ft. media asset, that is acknowledged as the largest billboard in Asia, has left an indelible impression on the minds of audiences passing by the media every day.

Bandra Focal, located on the Western Express Highway, lies in close proximity of corporate hubs and hence catches the eyeballs of industrialists, high income earning professionals and entrepreneurs, a section of whom are the potential customers of Maybach.

Pertinent to note that Bandra Focal has been featuring campaigns of top advertising brands like Facebook, Appy Fizz, WhatsApp, among others. At the time of the launch of this media asset, Roshanspace stated in a media release that it “was born with a vision to accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch to make their campaigns even more remarkable.” The smart billboard is equipped with vehicle detection device, smart illumination, live media monitoring system, etc.