Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

Data and technology applications are integral to Indian OOH transformation and growth. Today, as the Indian OOH industry explores new avenues to bring the business back on the rails in a pandemic-hit market, enhancing the medium’s accountability standards becomes critically important. It’s equally necessary for the OOH players to demonstrate the intent to embrace appropriate data tools that provide for the advertisers enough visibility into OOH audience movements and behaviour.

Toward this, Media4Growth is launching ‘OOH Dialogues’, a digital communications platform where technologies and solutions that take Indian OOH to the next frontier are showcased. The OOH Dialogues digital events will be conducted periodically.

The inaugural edition of ‘OOH Dialogues’ will be conducted on October 29 on the theme of ‘Making Audience Data Talk For OOH’. The digital event, a 75-minute session, will be addressed by Srikanth Ramachandran, Group CEO of Moving Walls, and Bharat Rajamani, CEO of US Advertising.

The session will feature individual presentations by each of the speakers focusing on the audience data solutions that effectively power OOH advertising, as well as a panel discussion on the ways Indian OOH can be able to embrace the tools seamlessly. The speakers will also address specific queries on audience data tools, raised by the participants.

The event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments.