Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

Laqshya Media Group has announced the division of its OOH Agency business into two parts -- Laqshya Solutions and Outdoor Media Integrated (OMI). OMI was one of the leading OOH agencies in India until four years back, but its operations were suspended to extract the advantages of brand Laqshya through its vertical Laqshya Solutions. The Group has also announced consolidation of the group business with special focus on south market under the leadership of M V Sairam, who will be the new Executive Vice President (South). Sairam is a veteran in the industry with experience of more than two decades.

Amarjeet Singh Hudda has been designated as the new COO of Laqshya Solutions; whereas Naresh Bhandari is the new COO of Outdoor Media Integrated. Both, agencies will work independently in all the markets and have separate teams for relevant functions.

Commenting on the development, Group CEO Atul Shrivastava said, “Going by the employment records of the company, we have minimal employee turnover and our association with the team is long term. Laqshya has proud of leaders like Sairam, Amarjeet and Naresh who have not only created a strong business base for the company but have also created a strong professional equity for themselves in the market. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to these gentlemen. Management is confident that these leaders will take the company to the next level of growth.”