Kanhiya Advertisers bags sole media rights for Bhatinda city
By Bhawana Anand - March 12, 2020
Out of 6 participants, the company emerged as the highest bidder
Bhatinda based media owning firm, Kanhiya Advertisers has bagged the sole media rights for advertising in Bhatinda city. Following the new policy guidelines, the Municipal Corporation of Bhatinda has awarded the complete package of media for 7+2 years where the company is entitled to run the outdoor advertising media spread across the city. The media package includes a different kind of media formats ranging from small to large size.
Confirming to Media4Growth, Deepak Singla, Proprietor of the company shared that the company has plans to set-up media in different phases considering the requirement of the market and demand from the advertisers. The company also handles the media rights for Bhatinda Railway Station.
According to media reports, the Municipal Corporation is expected to earn Rs. 37 lakh more as compare to last year through this contract. Earlier the corporation was getting the revenue of Rs. 3 crore per annum; now it has gone up to Rs. 3.37 crore annually. Total 6 players had participated in an e-bidding process namely Kanhaiya Advertisers, Himanshu Advertisers, Shivam, Friends Advertisers, Lovely TV Centre and IS Trading Company.
Prior to this, the Ludhiana Municipal Corporation had adopted this model where the rights are handled by Leafberry and Lead Ads bagged the sole rights for Pathankot, Phagawara and Nawasheher.