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Kajaria Ceramics' new brand building campaign to be visible on airport media

By M4G Bureau - August 14, 2019

The 360-degree campaign planning includes a significant budget for OOH medium especially airport media

After executing two campaigns under the ‘Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain’ theme, Kajaria Ceramics has returned with another new brand campaign for 2019, with their brand ambassador Akshay Kumar – Desh Ki Mitti. Celebrating the success of an Indian home-grown brand, Kajaria plans to build a stronger image for the brand through this new campaign. The brand plans to have a significant presence across digital, retail, radio, print, cinema, TV and close to 30% of budget is allotted to OOH advertising where the brand majorly concentrates on airport media.

Kajaria’s brand film for 2019 is based on a very stirring thought. Today, India is ranked as one of the fastest developing countries in the world. As we are achieving greater glories, other countries are closely following our success stories every day. Encouraged by the strong patriotic emotions of ‘Desh ki Mitti’ and the company’s belief of constantly staying rooted to Indian soil as its global manufacturing base, it showcases how the brand paces forward with India to conquer the hearts of the world with its enchanting range of tiles.

The new brand film extends the idea of Desh Ki Mitti Se Bani Tile Se, Desh Ko Banate Hain, and tells the story of how the brand is ready to win hearts across the country. The new ad campaign symbolizes Kajaria’s commitment for the furtherance of India.

On the new brand campaign launch, Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said: “It’s a great time for Indian brands. Our nation is growing at a steady pace and we are growing along with it. Today, India loves and trusts ‘Made In India’ brands like Kajaria, because we have the technology and expertise to churn out products that are at par with the best in the world. This is exactly what we have captured in our brand campaign for 2019. Going ahead, I’m positive we will win more hearts across the country with our amazing range of tiles.”

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