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Home » OOH News » Jeep Compass to enhance Trailhawk with superlative OOH plans

Jeep Compass to enhance Trailhawk with superlative OOH plans

By M4G Bureau - August 05, 2019

The brand plans to create an unmissable impression with giant OOH sites

FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel Drive SUV. The campaign, Jeep Compass Trailhawk - Superior by Nature, has been conceptualised and created by Leo Burnett India and taps into Jeep’s storied brand philosophy. Along with mainline promotion, the brand confirmed their plan to build a competitive presence on the OOH medium with some strategically located sites i.e. expected to be rolled out soon.

The brand is also known for India’s largest outdoor media installation at Mumbai-Pune Expressway for the promotion of its iconic Compass.

The TVC showcases the core ingredients that makes the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.

Rahul Pansare, CMO and Head of PR, FCA India, said: “The Trailhawk has the soul of the fiercest bird of prey, the hawk, and it is a befitting metaphor for how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”

The Trailhawk beckons customers who would love to own a hard core Jeep, arguably as authentic as one can imagine it to be, live the Jeep Life, full of adventure and enthusiasm, hence be a part of the illustrious Jeep legacy.

Rajdeepak Das, MD – India and Chief Creative Officer – South Asia, Leo Burnett, added: “The Jeep Compass Trailhawk campaign is a sleek and sharp campaign designed to bring out the SUV’s superior off-roading prowess. Earning the badge of “trail-rated” is no small feat and the campaign couldn’t be anything less than stunning. Keeping this in mind the film champions the SUV’s capabilities set in the most stunning and challenging locations with a haunting soundtrack to capture the imagination of the audience.”

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