IOAA ties up with MMX for ERP solutions

The Indian Outdoor Advertising Association (IOAA) has tied up with Mumbai-based My Media Xchange (MMX) to offer cloud-based ERP solutions to media owning firms. This IOAA initiative is directed to helping the member firms to enhance their customer services, which will be a boost for the industry’s competitiveness.

More details pertaining to this offering will be made available to the member firms shortly.