In April 2015, the Indian Outdoor Advertising Association (IOAA) had announced its National Public Service Campaign - Creative Competition for advertising and media agencies and students, on creating a campaign to bring home a key message of the Swachch Bharat initiative - Stop Spitting on Public Property!.
The competition was well received by the industry, and received praiseworthy entries, from all quarters of the country. The Winning Entry will exclusively displayed on OOH media like hoardings and bus shelters all over India during the time those units are not booked for commercial advertisements. Winners of the competition will also get cash prizes, certificates and exposure to various international outdoor advertising association websites.
Participants will also get permission and approval to enter for international advertising competitions. This is the first competition of its kind - for creating an exclusive campaign for OOH Media on a prominent public service theme, in what the IOAA promises will henceforth be an annual event.
The Top Ten shortlisted entries of the Competition are from the following companies/professionals "in no particular orderâ€.
• Cornerstone Communication
• Outdoor Advertising Professionals(I) Pvt Ltd
• Cornerstone Communication
• Brand Serve
• Abhinandan Khanna
• A S A Advertising
• Roshan Space Brandcomm Pvt Ltd
Information on the shortlisted entries can also be found on the IOAA website from July 15, 2015.