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Home » OOH News » Innovative ideating at YOC 2016!
Innovative ideating at YOC 2016!

By VJ Media Bureau - June 18, 2016

The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.

The YOC Contest 2016 saw active participation from five teams of which three teams were shortlisted to present their ideas to the audience on Day 2 at OAC 2016. The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.

The participants, who were under 30 years, presented dramatic and interactive methods through which the ITC brand could promote itself in the market and reach its targeted consumers. The presentations were heard in rapt attention by the audience that comprised the outdoor advertising fraternity. This was followed by an audience poll to select the winner.

Watch this space for announcement of the winners!

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