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Home » OOH News » Indicash ATM becomes ‘Any Time Message’ tool

Indicash ATM becomes ‘Any Time Message’ tool

By Pray Jani - April 06, 2020

About 8000 Indicash ATMs display messages regarding COVID-19 safety precautions in regional languages

During this unprecedented challenging situation, where every mass media is utilising its strength to play a key role to spread awareness and safety measures led messages,  Indicash, a Tata Group backed India’s Largest White Label ATM network has stepped up and extended its ATM network’s advertising capabilities, as a powerful media vehicle to spread COVID-19 awareness. Considering the fact that people tend to visit the ATM more often in such scenarios, ATM machines can become a healthy source for spreading a message.

Indicash has offered its ATM network’s extensive reach bundled with ATM advertising capability to National Health Mission, State Government of Maharashtra as well as for Municipal Corporation of Greater Mumbai for running the COVID -19 awareness campaign.

Recognizing the merit for enhanced outreach these authorities promptly leveraged some 8000 Indicash ATM machines spread across the state. The screens were immediately made live with the respective messages in regional languages within 24 hours covering, 21 states, 4000 towns and villages, educating people on how they can stay safe against Covid-19 also displaying the central and state helpline numbers.

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