ILC Group appoints Nihit Kumar as GM & Head - Marketing
By M4G Bureau - January 22, 2021
Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships
Emerging leader in Delhi NCR's real estate segment, the ILC Group, has appointed Nihit Kumar as General Manager & Head – Marketing. Nihit comes with over 15 years of experience in brand strategy, events, promotions, product launch and digital amplification.
In his new role at ILC Nihit will be responsible for transforming ILC Group's marketing efforts and deepening consumer connections to propel the brand to newer heights. Nihit will also spearhead the marketing of all projects under the ILC's Development Management Arm; essentially work on a unified solution for shopping centre development and management.
Prior to his current appointment, Nihit was a driving force in strategy and marketing for diverse retail and real estate mall developers. He has been associated with organizations such as Shipra Group and DLF Limited in the past. An alumnus of Delhi University, Nihit worked with DLF for over eight years. In his last stint, he played an instrumental role in the launch of DLF Mall of India in Noida as well as the re-launch of Cyber Hub in Gurgaon.
Speaking on the appointment, Rehan Huck, Vice president, ILG Group – Retail said, “We are happy to have Mr Nihit on board with us. On behalf of the entire team, I extend a warm welcome to Nihit. His skills in building and optimizing go-to-market strategy will be integral as ILC Group continues to grow as India's indisputable player in real estate. I’m certain that Nihit's in-depth understanding of the ever-evolving consumer trends will give us a strong foundation for future growth in India.”