Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

Honda Motorcycle and Scooter India has rolled out its latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for new CB Shine SP in which OOH is also a part of the extensive plan to enhance the campaign’s reach. The objective of the campaign is to strengthen the style imagery of CB Shine SP and to take it to the next level. It infuses an extra element of sportiness that comes from the refreshed new style of CB Shine SP. The campaign targets customers seeking for extra features in the segment and aspiring to be ‘special’.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product - ‘Effortlessly Stylish’ and fortifies it along with the addition of a new flavour – ‘sportiness’ to it. The CB Shine SP makes the rider special and enables him to personify style naturally and effortlessly.

The TVC developed by Asatsu DK Fortune Communications (ADK-Fortune) is on air across all popular channels whereas the OOH is yet to hit in sometime.

From its debut in 2015, CB Shine SP is a choice of youngsters seeking extra features and aspiring to be ‘special’. Honda’s urban commuter motorcycle CB Shine SP has gained several new value additions in 2018. The new tank shroud with speed lines enhances the style quotient adding an attitude of sportiness to overall appeal of the motorcycle. The 2018 CB Shine SP also gets new graphics, Digital-Analogue meter with Service Due Indicator and a low maintenance seal chain.

Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “The new CB Shine SP 'Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish; he is effortlessly and naturally stylish. And now he gets an extra boost of sportiness which makes him a bonafide style icon.”