Himalaya Purifying Neem Wash ‘Ask the Expert’ campaign includes OOH in media plan

‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash, that clears this confusion. This 360° campaign has been conceived by 82.5 Communications, Bengaluru. This campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company, said, “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, said, "When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion -- and their skin."

Ravikumar Cherussola, Group Creative Director, Bengaluru, 82.5 Communications, spoke about the creative aspect saying, “No doubt, Himalaya is the expert on pimple-free, healthy skin. The creative challenge was to bring that out in an immersive and relatable story. Now we all agree that the internet is filled with advice, often with little credibility. The question is, online or offline, why take advice from people when you have a brand that has consistently solved pimple problems for crores of girls? Keeping that as the core thought, we came up with a cute story of two sisters. We have also created five short films where the little sister takes on the role of these so called “advice givers”.