After the PM announced Janata Curfew, Hikbe Media took a network of DOOH media to spread awareness in Ahmedabad
With the big announcement of Janata Curfew on the 22nd of March, Hikbe Media took up the responsibility to spread the work through its media. The media owner based out of Ahmedabad has a set up DOOH screens in some local store.
The Managing Director of Hikbe Media, Dinesh Meghnani says, “We ran this campaign with the help National Handloom Corporation and some local stores who are provided with Cloud Broadcasting Televisions by Hikbe Media. The idea was to encourage people to fight against COVID-19 by following Janata Curfew to Stay Safe and thank all the medical fraternity, who have been working day in and out at hospitals and public places like airports.”
The screens set up at about 25 locations across Ahmedabad city had campaign up till the 21st of March.