‘Highlight the true potential of the medium’

Speaking on the theme of ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020, Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover explained that OOH is all about leveraging the space with a unique execution. In conversation with Michael Provenzano, CEO – Vistar Media, Chris said, “The best way to show creativity in the OOH medium is by leveraging a set of opportunities offered by the medium makes the brand stand out.”

He stressed upon the importance of delivering customised solutions according to the strengths and weakness of each medium. “We are not living in an era where we roll out a TV ad and get a poster as complementary. Now time is invested in the planning for each medium, understanding the nuances and media consumption patterns,” he said.

He added, “Approach us with the strengths of your offerings and unique creative ideas”.