Godrej Aer rolls out'Change the Air' campaign

On the occasion of the'National Pollution Control Day', Godrej Aer started a unique campaign to create awareness about timely renewal of pollution under control (PUC) certification. With an objective of aligning itself with the vision of a cleaner India, Godrej Aer has taken the responsibility to create awareness among people about the issue through its "Change the Air” campaign.

The campaign was flagged of by Mayor of Mumbai, Snehal Ambekar, at the Mayor's bungalow in Shivaji Park along with Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Ltd.  

Under the programme 6 PUC vans have been pressed into service in 6 key metros -- Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad and Kolkata -- wherein kiosks will be set up to create public awareness about regular PUC checks. The campaign will also include a PUC alert app that would remind people to get their PUC checks done regularly. Additionally, three quirky digital videos have been created to engage with the consumers and create awareness about pollution without sounding preachy.

"Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Carrying this philosophy forward, Godrej Aer has taken the initiative of creating awareness around controlling pollution levels in the city. Our insight has been that vehicular pollution is a significant challenge in our metros. Just keeping the PUC under check can alleviate this challenge. Apart from traditional outreach we have created a series of videos which will be manifested through digital media. We are also launching a PUC app to auto remind vehicle owners to renew their PUC's on time,” Kataria said