Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

Patna-based  OOH company Sri Garima Publicity has won sole ad rights  at two railway stations, Siwan in Bihar and Azamgarh in UP.

The company won two tenders at Siwan, one for outdoor ad space and the other for ad space inside the station, while in Azamgarh the company won a combined tender for both outdoor and indoor ad spaces. The rights are for about 150 media at the Siwan railway station and about 120 at the Azamgarh railway station. These include unipoles, gantries, lollypops, kiosks, signage, hoardings  and billboards. The tender duration is five years.

Ashish Tandon, Manager - Planning and Operations, Sri Garima Publicity, says this is the first time an agency has won ad rights for both UP and Bihar stations.  The company is also actively looking at other railway stations,  for, as Ashish says, post Covid, traffic in railways has started picking up. He also feels that the railway media is better organised  and more systematic . “Also we have no competition in this space,” Ashish adds.

Speaking about the stations Siwan and Azamgarh, Ashish informs that both these stations are important  in their respective regions with Siwan having about 127 trains passing through it  and being the main line connecting Bihar and UP. Azamgarh is also an important station in the Purvanchal region of UP and an important constituency politically too. 

While the company is still developing the media in these stations,  Ashish informs that a few brands in the insurance, banking and innerwear segments have already begun to show interest in the branding space. He further adds  that the company is moving away from conventional fabrication and is looking at new and innovative concepts for the billboards, something similar to airport media.