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Home » OOH News » Frooti spreads a fresh n juicy flavor via OOH

Frooti spreads a fresh n juicy flavor via OOH

By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.

With the onset of summer, we have noticed the battle of beverage brands through various advertising mediums. Entering the battlefield recently, Frooti made a strong presence in 40 cities' through the OOH medium, in association with outdoor agency Posterscope, to spread the magic of Fresh'n Juicy Mango'Frooti'.

 The idea of the campaign was to introduce the new brand campaign creating high impact with high decibel across India. "We are very happy with the way our outdoor campaign was done, as it has given the desired buzz for the brand. Posterscope has meticulously worked on the brand and have played an important role in giving an upper edge to the brand this season”, said Madhur Pandey, Marketing Head, Parle Agro. According to the brief given to the agency, Posterscope has spread the communication across key markets including metros, Tier I and Tier II cities.

 In order to optimize the outdoor plan and connect the target group with the local flavor, Posterscope used the Prism Set of Tools and Outdoor Consumer Survey (OCS) for a thorough study of each market for efficient planning and focused spends rendering a feel of omnipresence. While the impact through media has been created by largeness, differentiation was created by the right kind of media mix, using more than 10 different media formats in more than 1000 media, along with innovations on mobile van, kiosks, bus shelters as well as billboards done tactically, which in particular played a vital role ensuring a high OTS and an immense buzz in the market.

The campaign creative has been kept simple yet catchy. It showcases the bunch of mangoes and its juice along with the recently appointed brand ambassador, Shahrukh Khan.   
"We are delighted to have Parle Agro as a part of our portfolio. It is a great brand to be associated with, but more importantly they are a great client to work with. Our motto is to bring customised business solutions for the brand through deep understanding of consumer insights and analysis along with innovations. We are glad that Parle Agro thinks the same of us and look forward to a long-term relationship”, Haresh Nayak, Managing Director, Posterscope Group said. The creative has been done by Creativeland Asia.  
 
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