FEPE 56th International Congress opens in Budapest

The 56th FEPE Annual Congress entitled'Your Audience is Waiting' got underway in Budapest, Hungary on June 10. The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients, all of whom will be delivering their various perspectives on OOH and wider media and advertising industry insights.

Amongst them will be Dave Trott who will be providing the keynote speech with his unique insight into modern creative and communications techniques in OOH. FEPE International's congresses (the first was in 1960) are now viewed as one of the most important events in the global OOH calendar.

Known as the "Davos of Outdoor” to its delegates, the Congress this year brings together OOH professionals from 39 countries to discuss and debate the future direction of the OOH industry worldwide. "We'll be putting out a detailed newsletter highlighting the key themes and thoughts from the Congress early next week,” said a FEPE release, adding, "However if you are not able to attend this year why not follow events from Budapest on Twitter or Instagram at #fepeooh. We hope everyone in Budapest has a memorable and educational time!”