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Home » OOH News » Eastern Railways invites EOI for vinyl wrapping on trains

Eastern Railways invites EOI for vinyl wrapping on trains

By M4G Bureau - August 01, 2019

The last date for submission of this EOI is on 6th August and the period of contract will be awarded for 3-5 years

Eastern RailwaysEastern Railways floats tender on Expression of Interest (EOI) from reputed business firms and corporate houses or advertising agencies (advertising agencies will be allowed to display only one brand during the entire period of the agreement) for advertising their brands or products on Mail or Express trains.

The scope of advertisement will consist of vinyl wrapping on the exterior of coaches below the window portion, on the windows of AC coaches having 70% of visibility, destination boards at the first and last coaches of the train with the name and/or logo of the advertiser, advertisement space on one side of bed roll covers in 1st or 2nd or 3rd AC classes on the trains, supply of brochure amongst the passengers (the cost and distribution of which is to be borne by the advertiser), and display of advertisement on framed boards inside the coaches (maximum 50sq.ft in each coach and the location of display is to be decided by the railway administration.)

The name of trains where the EOI has been called for advertisement has been listed below.

List A

Long-Distance Trains (where the distance covered by the train is 500 Kms & above in one direction):

 Eastern Railways

List B

Short Distance Trains (where the distance covered by the train is below 500 Kms in one direction):

 

The reserve price for the trains under List A is Rs 1 Crore + GST per rake per annum and that of the trains under list B is Rs 50 lacs + GST per rake per annum with escalation charges of 10% over the previous year after 2 years of contract. The period of contract shall be awarded for 3-5 years.

The last date for the offline submission of EOI is on 6th August, which is also the bid opening date.

The details of the tender can be downloaded under the website https://er.indianrailways.gov.in/TenderDetails_cpp.jsp?T_ID=6695&lang=0&id=0,3

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