Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority
By M4G Bureau - June 08, 2020
Newly set-up Punjab CSR Authority to look at attracting funds and streamlining various corporate social responsibility activities, in the State
The state of Punjab faces a magnanimous challenge of failing to draw CSR spends from brands based both, within and outside the state. Punjab ranks quite low on India Inc’s priority list for CSR. The state has received just Rs. 234.27 crore – a meagre 0.55% of the total Rs. 42,467.23 crore of CSR spending by industry across all the different states and union territories of India – between the financial years 2015-16 and 2017-18, according to the Union Ministry of Corporate Affairs data, based on the filings made by the companies up to June 30, 2019. Other Northern states like Haryana, Rajasthan, Uttar Pradesh have individually received far bigger share of CSR funds than Punjab.
The Punjab Govt. today announced the appointment of media veteran, Dr. Sandeep Goyal as the first CEO of the recently constituted Punjab CSR Authority, which has been tasked with the responsibility of attracting CSR funds from industry both within Punjab, and from outside the state, and streamlining the CSR activities to coalesce into a set of common goals. The CEO will report to the Secretary, Industries & Commerce, Punjab.
According to the Companies Act, 2013, companies with a net worth of at least Rs. 500 crore, turnover of more than Rs. 1,000 crore, or a net profit of Rs. 5 crore or more are required to spend 2% of their average profits during the three immediately preceding financial years on CSR activities. The law empowers the Board of every company to decide the activities to be undertaken and the area for implementation of the CSR projects. The goal of the Punjab CSR Authority is to draw more funds towards the state than it has in the past.
Welcoming the new incumbent, Mrs. Vini Mahajan, IAS, Additional Chief Secretary, Industries & Commerce, Govt. of Punjab, said, “We are delighted to have Dr. Sandeep Goyal as the first CEO of Punjab’s CSR Authority. Dr. Goyal has spent more than three decades in the corporate world, both as a professional and as an entrepreneur. He has just the right credentials to lead the newly constituted Authority, given his easy access, past relationships and professional outreach to India’s top corporates”.
Dr. Sandeep Goyal is a local St. John’s school alumnus with commendable achievements in the advertising industry. He is also an alumnus of Harvard Business School. Dr. Goyal was President of iconic ad agency, Rediffusion in the late 1990s. He was then Group CEO of Zee Telefilms, before turning entrepreneur in 2003 when he formed a joint-venture with Dentsu Inc., the world’s largest advertising agency.
Dr. Goyal is currently Chairman of the India Advisory Board of Snap Inc. He is also the Chief Mentor of the Indian Institute of Human Brands (IIHB), a think-tank that specializes in celebrity studies.
“I am delighted to be selected by the Punjab Government to lead the CSR Authority. It is not an easy assignment. CSR funds are going to be under severe pressure because corporate profits are likely to be seriously impacted by the current pandemic and the lockdowns. Nevertheless, once the pall of gloom lifts somewhat, we will look to build durable and long-term partnerships with industry to support projects that benefit the state, and its subjects, across a broad spectrum of initiatives”, says Dr. Goyal.
The main reason for the low CSR spending in Punjab is possibly because the big companies located in Punjab are actually spending more money from their CSR funds outside the state, making the state a ‘net donor’.
Of the CSR spending of Rs. 2,232.16 crore made between 2014-15 and 2017-18 by companies registered in Punjab, Rs. 161.64 crore, or only 7.24%, was spent on CSR in the state. The balance CSR funds of Rs. 2,070.52 crore went to CSR projects in other states, whereas all that Punjab got from companies registered in other states during the four-year period was a miniscule Rs. 126.13 crore.