DMRC invites tender for interchange corridor exclusive media rights

DMRC invites e-tender to allot exclusive advertisement rights at the interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations. The tender has been invited under single-stage two packet bidding process. The tender duration is 9 years with a lock in period of 2 years.

The selected Bidder shall have the exclusive rights to design, procure/manufacture, install, manage, operate, maintain, market and sell advertising opportunities and at interchange corridor between Durgabai Deshmukh South Campus and Dhaula Kaun Metro Stations. The permission will be granted to install approx 50 panels backlit (back to back at 25 locations) of size 6’0” (W) X2’6” (H) for display where 5% of total advertisement spaces will be used for carrying out DMRC’s campaigns, social activities, social messages by DMRC, etc. in consonance with its extant CSR policy.

This contract is for minimum 69.7 sqm space available at the interchange corridor. It shall be used for display of advertisement. The Licensee shall accordingly propose their advertisement plans for prior approval by DMRC. Additional area, over & above the minimum chargeable area shall be charged on pro rata basis at the applicable rate of monthly License Fee per sqm per month.

Advertisement inventory shall include spaces inside interchange corridor of Durgabai Deshmukh South Campus and Dhaula Kaun metro stations only and no advertisement shall be allowed on outer side of the metro stations or corridor. Advertisement spaces inside corridor may include all possible spaces travelators spaces, walkways, floor or roof branding, logo other than that of DMRC on the roof, smart posters, visual display by electronic media (without audio), projectors/holography or any other innovative advertisement media, etc, subsequent to the approval of DMRC, as stipulated. Advertisement inventory shall include smart posters, QR codes/graphics, canopy, etc to advertise the e-commerce activities for generating business opportunities through on-line or off-line shopping.

The last date to submit tender bid is 17th June 2019 and the tender will also open on the same day. Tender Document (non-transferable) can be downloaded from the web site https://eprocure.gov.in/eprocure/app.

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