DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

The Directorate of Advertising and Visual Publicity (DAVP) has spent about Rs 1,286 crore in 2016-17 on advertisements, out of which Rs 186.59 crore has been spent on outdoor publicity. The entire amount was spent on the advertisements to communicate about government policies, schemes, projects and events through various mediums, the Rajya Sabha was informed.

Out of the total Rs 1,285.77 crore spent in 2016-17, Rs 468.53 crore were spent on print, Rs 609.14 crore on audio- visual, Rs 15.81 on printed publicity and Rs 5.70 crore on exhibitions.

There has been 8.15% increase in this year’s budget in comparison with the amount of Rs 1,188.85 crore spent in 2015-16. The DAVP had spent Rs 998.34 crore in 2014-15, Minister of State for Information and Broadcasting Rajyavardhan Rathore said in the House.

DAVP is the nodal agency to undertake multi-media advertising and pulicity for various ministries and departments of the government.