Crayons Advertising aims to double its revenues by 2026

Crayons Advertising, India’s leading homegrown integrated advertising agency, has announced its plans to double its revenues in the next three years, mainly riding on digital and events verticals.

Promoted by the Indian ad veteran Kunal Lalani, Crayons Advertising has demonstrated presence as an integrated and innovative advertising agency for over three and half decades. The company has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for initial public offering (IPO). Upon listing, Crayons will be India's first major homegrown advertising agency to go public.

“In the past few years, we have consistently invested in our capabilities – comprising of people, processes, partners and performance”, said Kunal Lalani, Founder & Managing Director, Crayons Advertising. “Today, we are aiming for an orbital shift, given our integrated proposition, the strong economic tailwinds for the advertising sector and sustained mandate flow in our digital and events verticals. We are raising funds to build further our digital capabilities, which will enable us to not only cater to the brands in Bharat, but also offer our new-age tech-led solutions to the world going forward”, added Kunal.

Strong macros aiding industry optimism

The Indian advertising market was valued at nearly INR 670 billion in 2020. The market is expected to grow at a CAGR of 11% from 2022-2027 to reach INR 1253.2 billion by 2026.  Infrastructure, banking & financial services (including fintechs), tourism, Government departments & the MSME and large home-grown players are expected to command a larger share of ad budgets. The demand for integrated players with a deep understanding of Bharat will dominate the agency selection going forward.

Bagged Marquee accounts

Recently, the company announced that it won marquee mandates, including TATASons, National Skill Development Corporation, Indian Oil Corporation, TATA Croma and Bank of Baroda. The mandate of the National Skill Development Corporation is to transform the brand notion and strengthen the connection with youth. The agency’s experience in handling government businesses played a vital role in the final selection for taking over its social media mandate.

Within the TATA Group Companies, Crayons recently bagged the social media mandate for TataSons. In the last couple of years, the agency has handled and executed multiple prestigious campaigns for the Tata Group. Crayons also worked on the Tata Mumbai Marathon campaign, which serves as a case study in awareness and engagement. Furthermore, in the past year, Crayons Advertising was appointed by TATA to launch the historic Air India transition campaign ‘Wings of Change’ and handle TATA Croma’s creative mandate.