Coral Media launches new integrated agency Coral Infinite

Leading Outdoor media company, Coral Media, has launched ‘Coral Infinite’ - a specialist Integrated agency. Coral Infinite has been conceptualised to integrate thinking and executions in campaigns and will offer 360-degree media led solutions across OOH, retail, events and BTL, besides  the digital space.

The agency will be led by Nitin Rastogi as the Chief Executive Officer. Nitin has almost two decades of experience in OOH, Retail, Activation, experiential marketing, Rural Marketing and strategy. His last stint was as President at The Blank Canvas. Apart from this, he has held senior roles in agencies such as The Social Street, DDB Mudra, Bates & Ogilvy and worked extensively with clients like Aditya Birla Capital, Disney India, Microsoft, Unilever, ITC, Idea cellular to name a few. Commenting on the launch, Lekshumanan Annamalai, Founding Partner, Coral Media says, “Coral Media started exactly a decade ago as an OOH Media ownership company with primary focus on asset building. While we stay true to that and are investing in more inventory to consolidate and build our presence in existing and newer markets, our robust inventory has been our biggest strength. Now with Coral Infinite we intend to offer extended services across other media verticals under the able leadership of Nitin.”

Adding to this Nitin Rastogi says, “The world has rebooted in this pandemic. Like everything else that has changed faster in 1 year than in the past decade, consumer behaviour too has changed. This is the time to re-write the playbook. We believe that it should be a cohesive approach, working towards being inclusive rather than intrusive, understanding customer’s needs and bridging the gap between them & brands. it’s time for us to revisit our approach and be truly integrated.”