The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition
Brand Idea launches a 360-degree media campaign to launch the “Har Recharge Pe Extra” promotion. As per the new offer, on every recharge, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period.
Triggering a celebratory vibe in its unique Idea way, the campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics - ‘Aagaya Aagaya, Sabka Time Aagaya’. The 360-degree campaign has been developed by BBDO India. The high decibel TV campaign will also have a robust digital, radio, OOH & social media leg.
Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said, “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”
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