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Home » OOH News » BharatPe to invest Rs 35 crore in marketing this year

BharatPe to invest Rs 35 crore in marketing this year

By M4G Bureau - August 02, 2019

BharatPe launches first ad campaign with Salman Khan; to invest USD 5 MN behind the campaign

BharatPe BharatPe - India’s leading fintech company, pioneering in UPI payments and digital lending for shop owners, launches its brand campaign with Salman Khan. The brand will be investing more than Rs. 35 crores in 2019 towards marketing. BharatPe makes accepting payments and taking loans fast, easy and simple for offline retailers and shopkeepers. The campaign is aimed at spreading education about digital and UPI payments among India’s 20 million merchants, and driving financial inclusion in the country.

The pan-India campaign will be visible across the mainline medium. The company is also planning BTL outreach to support the campaign.

“BharatPe is dedicated to all retailers & shop owners. With the Salman Khan campaign we will build awareness across unorganized retailers in the country and empower them with digital payments acceptance solution and easy availability of credit, which we have been supporting for millions of merchants in India since last year,” said Ashneer Grover, Co-founder and CEO of BharatPe.

Also read: BharatPe signs Salman Khan as brand ambassador

With the theme - ‘BharatPe, Isko Lagao Dhandha Badhao’, the campaign narrates messages such as, ‘1 QR to accept all payment apps for FREE’ and ‘Kum Byaaj Pe Loan’, targeted at shopkeepers. Other than giving loans and accepting UPI payments, BharatPe app allows shopkeepers to record their cash/credit (udhar) sales customer wise, send payment requests to customers via SMS payment links, and keep a track of all accounts payable to suppliers.

BharatPe is India’s leading fintech company and the fastest to surpass $500 million TPV (within 1 year of operations). The company has established a network of 11 Lakh merchants and facilitates over 15 million monthly UPI transactions. BharatPe has established operations in 13 cities, across Bangalore, Delhi, Hyderabad, Pune, Mumbai, Jaipur, Ahmedabad, Indore, Bhopal, Nagpur, Chandigarh, Mysore, and Visakhapatnam. The company is on track to hit US$ 1 bn annualized processing value by Diwali, targeting over 40 Lakh merchants on its network by the end of 2019.

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