BBC World goes outdoor to introduce Mathew Amroliwala to Indian audience

BBC World News recently used the outdoor media including large format billboards, bus shelters, metro stations and metro guide map to introduce Matthew Amroliwala to India. This campaign was spread across 65 to 70 sites in Mumbai and Delhi. Yogesh Lakhani, CMD, Bright Outdoor, said, "Corporate announcements, such as this for a leading TV News Channel is always a very big challenge because they already are a large media themselves. So, we have to deliver more in a comprehensive and unquestionable way from a different medium - out-of-home - with all its typical issues.”

"We have covered Mumbai and Delhi with the best possible media and look forward to our association with BBC News World and this once again shows our expertise in promoting activities related to the entertainment industry in the most effective way”, said Lakhani.