Anita Bose appointed as new COO of Madison Media Plus

Madison Media announced that it has appointed Anita Bose as COO, Madison Media Plus and will be responsible for driving the Delhi office and handling the agency's existing set of clients.

Anita, with an experience of 20 years in noted media agencies, has spent 13 years at WPP media/Group M agencies (Business Director at Mindshare, General Manager on Team LG and General Manager, MEC North). She has also worked as the Executive Vice President for StarcomMediaVest, Vivaki Exchange, FCB Ulka and McCann Erickson. She regularly teaches at management institutes and is a Guest Faculty at Indian Institute of Mass Communication.

Speaking about her new role, Anita said, "It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team. We should work towards emerging as a committed and united team driven by client and industry needs known to provide services that set industry standards.”

Vikram Sakhuja, Group CEO, Madison Media & OOH, commented, "I am delighted that Anita Bose will be leading Madison's Delhi office. I have known her to be a very able administrator with a consistent track record of delivering client delight. Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”