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Home » OOH News » Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.

OOH Advertising Awards 2024 (OAA 2024) welcomes Ammar Millwala, Head- Integrated Media, Aditya Birla Capital as a distinguished Jury member. 

Ammar Millwala is a media professional having 15 years of experience in leading media both for brands and agencies. He is currently associated with Aditya Birla Capital as Head of Media leading integrated media strategies, planning and investments for ABC & LOBs where his core focus is to drive traditional and digital media efficiencies and effectiveness with category first media led tech innovations.

When talking about creativity in the OOH landscape, Ammar said, “It’s an ever-evolving creative landscape and brands need to think beyond vanilla outdoors to connect with audiences. Whilst OOH offers immense opportunities for innovative and dynamic creatives, it is often seen as an extension to other media creatives rather than creatives being curated specifically for the medium. Thus, the medium is losing the recognition that it can garner.”

“With DOOH and immersive technologies namely Anamorphic & AI gaining more traction, OOH offers infinite opportunities to brands seeking innovative ways of connecting with their audiences and getting placed strategically into the brand's media mix,” Ammar added as he talked about how OOH is perceived and implemented in brand media planning strategies

When asked about how OAA is effectively highlighting exemplary works in the industry, Ammar shared, “OAA is a well-recognised award for clients/brands, agencies and partners. It has been recognising and awarding campaigns across varied categories motivating the agency partners on their collaboration with brands/clients.”

He also added, “I would be keen to evaluate strategic brand campaigns and innovative tech led OOH innovations which reflects how brands use it at best for storytelling their audiences and break the clutter.”

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