All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh

All White - a joint venture between leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing -- has secured the advertising rights on the parking docks of the recently launched pan-city bicycle sharing project, Smart Bike, from the Chandigarh Administration.

Speaking on the occasion, Kunal Lalani, Partner, All White, said, “We are so glad to be part of this project which not only promotes a healthy lifestyle among the residents but also contributes significantly in reducing air pollution. This project has a huge potential of becoming the main solution for public mobility in future. We would definitely play our part and make this environmentally friendly initiative a huge success.”

Chandigarh is turning into a smart city, and this Smart Bike project has the potential of turning out to be a game changer by becoming the main mode of public mobility. The project would make the lives of people of the city easy by enabling them to rent a bicycle from any part of the city dock and park it at any of the nearest docks. The project has been envisaged to have at least 5,000 bicycles and 617 parking docks, making it the largest and densest bicycle sharing project in the country.

On this successful association, Ronnie Dhupar, who would be heading and managing the project, said, “Not only it is a positive public and environmentally friendly initiative, but a huge addition to the few existing media opportunities available in the city at the moment. It would be a boon to the advertising industry and would definitely help in adding a lot of value and coverage to draw on the advertising potential of the city.”

Raghu Khanna, Partner, All White, said, “This will be a new phase of advertising in the Beautiful City. This ubiquitous format will cover all the dimensions of the existing media requirements and also add a lot of jazziness to the aesthetics of this vibrant city.”

The Smart Bike plan would be developed in four phases and will be completed over the course of one year. The first phase is completed and is already open to the residents and visitors of the city to take a quick ride from the 155 dock station and park the bicycle back to the nearest dock station post their ride. Another set of 175 cycle docks would be added by January 2022 making its coverage more extensive and robust.