ACC reinforces presence in Patna with OOH innovations

Cement major ACC has rolled out an innovative OOH campaign in Patna to reinforce its brand presence in a market that is witness to significant real estate development. The company has engaged Brite Neon Signs (P) Ltd to execute the campaign, which is designed to be a clutter-breaker.






The campaign showcases ACC's premium offerings -- F2R and ACC Plus+ -- with a clear message that it is the most trusted brand in its category. The innovations have been deployed at three prominent locations in the city - near Hotel Maurya, Patna Railway Station roundabout, and Dak Bunglow Crossing.

The innovations have all been fabricated using imported acrylic sheets, and when illuminated under the night sky easily attract the attention of passersby. The cutouts also catch the eye during daytime. The illumination is done using vertical neon tubes and super bright LEDs.