2nd Transit Media Talks conference gets underway

The 2^nd edition of Transit Media Talks conference centred on the theme ‘Going Places with Transit Media’ got underway at the Courtyard by Marriott, Mumbai. The conference was inaugurated by Manohar K Raja, Executive Director, RailTel Corporation of India, S. Kumar, Managing Director, Srishti Group, Sahil Mangla, Director, Sapphire Media and Vasant Jante, Managing Director of VJ Media Works.

The conference is featuring talks and discussions on:

• Media investment opportunities at the airports, railway & Metro rail networks, and on bus and cab fleets
• How transit media formats are rendering new dynamism to OOH campaigns
• What will it take for media planners and buyers to put more ad dollars on this media.