Daily Newsletter

What keeps UP's OOH ticking?

As Uttar Pradesh’s cities evolve and new advertising corridors emerge, the state’s OOH market is capturing national attention. Media4Growth brings together on-ground insights from leading media owners who are shaping the state’s rapidly expanding outdoor landscape.

“Growth trends normal for static, a little better for DOOH”

In Media4Growth’s Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s evolving outdoor landscape.

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“Uttar Pradesh’s OOH market enters a structured growth phase”

Mahendra Dev Dixit, Managing Director of Sigma Trade Wings LLP, shares that the change in UP market represents not just growth in…

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“Static billboards still deliver massive reach and remain the backbone of UP…

In the next part of Media4Growth’s UP OOH Market Series, we spotlight insights from Ashish Tandon, Director, Sri Garima Publicity Pvt. Ltd.,…

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“UP is growing, but small agencies are being left behind”

In the next part of Media4Growth’s UP OOH Market Series, Saurabh Sharma, Founder of Adjone OOH highlights that UP’s OOH demand is…

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“UP’s outdoor landscape is dynamic, expanding, and full of promise”

In the next part of Media4Growth’s Inside UP OOH Market Series, Vinay Verma, Director, BBanner Media Pvt Ltd shares his insights on…

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“UP’s OOH market is entering its modernisation era”

As part of Media4Growth’s ongoing Inside UP OOH Series, this edition features insights from Amit Agrawal, Managing Director, R D Outdoor Media…

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