Media4Growth Newsletter

What keeps UP's OOH ticking?

As Uttar Pradesh’s cities evolve and new advertising corridors emerge, the state’s OOH market is capturing national attention. Media4Growth brings together on-ground insights from leading media owners who are shaping the state’s rapidly expanding outdoor landscape.
"Growth trends normal for static, a little better for DOOH”
Top Story

"Growth trends normal for static, a little better for DOOH”

In Media4Growth’s Inside UP OOH series, Rajneesh Rawat, Managing Director, Origins Group offers a clear-eyed view of UP’s evolving outdoor landscape.
Orango
 
MARKETS IN FOCUS

“Uttar Pradesh’s OOH market enters a structured growth phase"
Xtreme Media
 
MARKETS IN FOCUS

“Static billboards still deliver massive reach and remain the backbone of UP OOH”
Avinashi
 
MARKETS IN FOCUS

“UP is growing, but small agencies are being left behind”
Sun sign and Tech
 
MARKETS IN FOCUS

“UP’s outdoor landscape is dynamic, expanding, and full of promise”
DDX 2026
 
MARKETS IN FOCUS

“UP’s OOH market is entering its modernisation era”
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