Daily Newsletter
08 May, 2026 Logo

When DOOH goes social

If a brand has a social media strategy on the plan then it needs to build in DOOH to make it better…

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Adani Airport acquires OOH firm Skyiwave for ₹3 crore

Founded in 2016, Skyiwave operates in the OOH advertising space, offering hoardings and media solutions.

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Wipro Consumer Care consolidates media mandate with Wavemaker (WPP Media)

This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.

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loveholidays turns other brands’ billboards into its own holiday prompt

In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives, and lets…

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