Daily Newsletter
Logo Thursday, 31 July, 2025

New OAAA study reveals OOH drives travel destination decisions

Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.

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Puma’s OOH strategy: Shreya Sachdev breaks down the brand’s playbook

Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by…

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HUL’s Vim rolls out an OOH campaign celebrating India’s cleanest cities

Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its floor cleaner…

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