Daily Newsletter
04 February, 2026 Logo

‘OOH is evolving from visibility to conversation’

Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and what the…

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Cars24 turns damaged cars into hard-hitting road safety billboards

The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy that lands…

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Swiggy Scenes rolls out ‘Un-Coop Yourself’ activation ahead of New Year’s Eve

Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the enclosed space…

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