Daily Newsletter
04 February, 2026 Logo

When creativity meets context: Why DOOH delivers real ROI

“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of Eyetalk Media…

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Sony Entertainment Television’s Wheel of Fortune takes over Mumbai and Delhi

The campaign is executed by MOMS Outdoor

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Zepto and Zikiguy take the Tricolour to the stratosphere

This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create a visual…

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Factorial pranks Parisians with a cloning machine

The campaign is conceptualised by creative agency Creapills

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