October 16, 2023

‘Brands & agencies are pushing operators for deeper insights’

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

October 06, 2023

‘Media owners & agencies should look to work in unison’

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

October 03, 2023

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

Pawan says that’s when most media owners will see value in coming into the IOAA fold

September 27, 2023

'Time for an OOH academy'

Dr. Dwarika Prasad Uniyal, Pro Vice-Chancellor, RV University makes a strong case on the OOH industry lacking a presence of youth in the sector and why it is high time to start nurturing new talent towards the industry.

September 27, 2023

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

September 15, 2023

Disruptive thinking - the secret sauce to business transformation.

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

July 12, 2023

‘I lived my dream working in the OOH industry’

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.

June 19, 2023

‘Always knew that OOH will create big opportunities’

Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.

May 31, 2023

Here's why you should attend the Outdoor Advertising Convention

The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?

May 18, 2023

‘People behind the scenes are the reason we are where we are today’

Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.