September 13, 2023
A habit of success at Prakash Arts
C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath
July 12, 2023
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
June 19, 2023
‘Always knew that OOH will create big opportunities’
Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.
May 31, 2023
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
May 18, 2023
‘People behind the scenes are the reason we are where we are today’
Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.
April 21, 2023
It’s our endeavour to create great aesthetics around the brand journey
Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.
October 27, 2022
‘Let’s put pedal to the metal and go fast forward on digital’
Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.
October 10, 2022
‘Standardisation, data focus key to OOH growth’
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
October 03, 2022
‘Brands & agencies see value in transit media advertising’
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
September 22, 2022
Makings of a DOOHvolution
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022