OAC
Madison OOH wins maximum number of metals and Gold trophies at OAA 2025
Madison OOH and Coral Media jointly bagged the prestigious Campaign of the Year Award for the innovative ‘Nature Shapes Britannia’ campaign at the 19th edition of OOH Advertising Awards (OAA) contest held on July 19, 2025, at the Westin Powai, Mumbai.
It was a highly charged evening as the results of the 19th edition of the Out of Home (OOH) Advertising Awards were announced on July 19th at the Westin Powai, Mumbai, as part of the culmination of the OOH Advertising Convention 2025. Madison OOH won the maximum number of metals (24), and also the maximum number of Gold trophies (7), followed by WPP Media, which won 9 metals with 5 Gold trophies.
The prestigious Campaign of the Year Award was bagged jointly by Madison OOH and Coral Media for the innovative Nature Shapes Britannia campaign. Additionally, Coral Media also won 9 metals, with 4 Gold, 2 Silver and 3 Bronze trophies.
The Gold for the Outdoor Media plan of the Year – Local went to Coral Media for the ‘Hooked this Summer, Hooked on Hocco campaign, while the Gold for the Outdoor Media plan of the Year – National went to WPP Media for the Tap with GPay campaign. Coral Media also won a Gold Under the Innovation of the Year category for the Hooked this Summer, Hooked on Hocco campaign.
The Gold in the Best Media Format Innovation – DOOH was jointly won by Nexus Hyderabad Mall and Khushi Advertising (Metro Cities) for the ‘PRISMOX—India’s first Twin Anamorphic Cuboids’ project.
The OAA contest this year received 302 entries, out of which totally 82 entries won trophies. The entries evaluated by an esteemed Jury panel and enabled by a robust judging process that was supported by EY.
The OAA contest this year saw innovative entries that redefined the scope of the OOH medium, no doubt driven by technology, digital integration and experiential engagement.
| CATEGORY NAME | PROJECT NAME | COMPANY | METAL |
| Campaign of the Year | Nature Shapes Britannia | Madison OOH + Coral Media | Gold |
| Outdoor Media Plan of the Year – National |
Aditya Birla Capital: India Ab Hadh Karde | Madison OOH | Bronze |
| Aditya Birla Capital: Aap Boodhe Hoke Kya Banoge | Madison OOH | Silver | |
| Tap with GPay | WPP Media | Gold | |
| Automotive | Maruti Fronx: Thrill Has a New Shape | Madison OOH | Bronze |
| TVS Jupiter: India Ka Naya Zyada | Coral Media | Gold | |
| Consumer Durables | Orient Electric: Fatt Se Garam | Avenir Brand Connect | Bronze |
| Milton: One Touch Casserole | Walk The Talk | Bronze | |
| Fevicol: Marol Naka Metro Station | Madison OOH | Bronze | |
| Touchwood it’s Godrej – Launch Campaign | Madison OOH | Bronze | |
| Cello – Keeping it Cool | Madison OOH | Bronze | |
| Orient Electric: Faith Unites Us, Trust Binds Us | Avenir Brand Connect | Silver | |
| Outdoor Media Plan of the Year – Local |
Jal Jeevan Yatra: A Maha Kumbh Story | Coral Media | Bronze |
| Deltin – Let’s begin the game | Madison OOH | Silver | |
| Hooked This Summer, Hooked on Hocco | Coral Media | Gold | |
| E-Commerce, M-Commerce & Online Platforms |
Swiggy Instamart: Pharma Delivery Launch | Madison OOH | Bronze |
| Google: Googlies Search | WPP Media | Gold | |
| Fashion & Lifestyle | Being Human: Bhai ka Budday! | Apex AIM Pvt. Ltd. | Bronze |
| Financial Services | Aditya Birla Capital: Aap Boodhe Hoke Kya Banoge | Madison OOH | Silver |
| Aditya Birla Capital: India Ab Hadh Karde | Madison OOH | Gold | |
| FMCG | Britannia: Chai Jahaan, Good Day Wahaan | Coral Media | Bronze |
| Colgate Palmolive: Awaken Your Senses | Connect Network | Silver | |
| Hooked This Summer, Hooked on Hocco | Coral Media | Silver | |
| Nature Shapes Britannia | Madison OOH + Coral Media | Gold | |
| Media & Entertainment | Warner Bros. Discovery: Legends of Shiva | Alakh Advertising & Publicity | Bronze |
| Viacom 18: Gladiator 2 Glory Grabs the Gaze! | Khushi Advertising Ideas Pvt. Ltd. | Bronze | |
| Retail Brands | KFC: Taste The Epic | Walk The Talk | Bronze |
| Domino’s Cheese Volcano-Molten Cheese Indulgence | Avenir Brand Connect | Silver | |
| Travel & Hospitality | Deltin – Let’s begin the game | Madison OOH | Silver |
| Cathay Pacific: Takeoff Takeover | Publicis OOH | Silver | |
| Lufthansa: Say Yes to The World | WPP Media | Silver | |
| Real Estate & Building Material | Stanley: Kaam Chalo Nahi Daudao | Madison OOH | Bronze |
| Services | Jal Jeevan Yatra: A Maha Kumbh Story | Coral Media | Gold |
| Innovation of the Year | ProDigi DeSync CMS Tech Innovation | Roshanspace | Bronze |
| Domino’s Cheese Volcano-Molten Cheese Indulgence | Avenir Brand Connect | Bronze | |
| Cathay Pacific: Takeoff Takeover | Publicis OOH | Silver | |
| Cello – Keeping it Cool, Even for the Birds! | Madison OOH | Silver | |
| Hooked This Summer, Hooked on Hocco | Coral Media | Gold | |
| Best Use of Ambient Media | Rapido Cabs – Sharodiyar Saathi | BMEG | Bronze |
| Swiggy Channi | Madison OOH | Silver | |
| Google: Googlies Search | WPP Media | Gold | |
| Best Use of Mall & Cineplex Media | Colgate Palmolive: Frisking Booth turns into a Sensory Surprise! | Khushi Advertising Ideas Pvt. Ltd. | Bronze |
| McDonald’s Shordarrrr Sensory Innovation | Khushi Advertising Ideas Pvt. Ltd. | Silver | |
| Continental Food Court Zone | Nexus Hyderabad Mall + Madison Media | Gold | |
| Best Use of Transit Media | Fevicol Marol Naka Metro Station | Madison OOH | Bronze |
| Mondelez: First Coach @Dual Billboard | WPP Media | Silver | |
| Aditya Birla Capital: India Ab Hadh Karde | Madison OOH | Gold | |
| Best Experiential Initiative in OOH | Indian Oil Corporation: Innovative use of Technology at IEW25 | Laqshya Media Limited | Bronze |
| Mondelez Fuse @Sweat Billboard | WPP Media | Bronze | |
| Namma Pongal Flipkart Pongal | Alakh Advertising & Publicity | Silver | |
| Jal Jeevan Yatra: A Maha Kumbh Story | Coral Media | Silver | |
| Campure By Mangalam: World of Indian Fragrances | Premier Advertising | Gold | |
| Brand Activation at Retail Store | Uniqlo – 3D Anamorphic Store Launch | WPP Media | Bronze |
| Titan Eye Plus: The Runway to Style | Xperia Group | Silver | |
| Tap with GPay | WPP Media | Gold | |
| Best Sustainable Initiative in OOH | Worlds First Sustainable OOH Ad Media | Carbon & Whale | Bronze |
| Flex Forward – Boards of Change | Publicis OOH | Silver | |
| Kohinoor Three: Eco Solar Hoardings | Wallop Advertising | Gold | |
| Best Use of Audio Advertising in OOH | Thumps UP: World Cup Ka Toofani Tour | Atin Promotions & Advertising | Gold |
| Best OOH Integration with Radio/Digital/ Social Media Marketing |
Rapido Cabs – Sharodiyar Saathi | BMEG | Bronze |
| Pulse Candy: Pulse ek, Avatar anek! | Madison OOH | Bronze | |
| Spotify: Play Your Part | Publicis OOH | Silver | |
| Aditya Birla Capital: Aap Boodhe Hoke Kya Banoge | Madison OOH | Gold | |
| Best Creative Content In DOOH | Xiaomi India: Redmi Note 14 Pro+ 5G | Khushi Advertising + Screenox Media | Bronze |
| McCain Foods: Weatherboard | Posterscope | Silver | |
| Domino’s Cheese Volcano-Molten Cheese Indulgence | Avenir Brand Connect | Gold | |
| Most Engaging Interactive DOOH | Jal Jeevan Yatra: A Maha Kumbh Story | Coral Media | Bronze |
| Sony Marathi – Tu Bhetashi Navyane | Madison OOH | Silver | |
| Aditya Birla Capital: Aap #BoodheHokeKyaBanoge – AI Booth | Madison OOH | Gold | |
| Best DOOH Campaign – Multiple Execution |
KFC: Taste The Epic | Walk The Talk | Bronze |
| Cathay Pacific: Takeoff Takeover | Publicis OOH | Silver | |
| Swiggy Instamart | AdOnMo | Gold | |
| Public & Social Services | Swachh Survekshan Indore | Money4drive | Bronze |
| Cello – Keeping it Cool, Even for the Birds! | Madison OOH | Bronze | |
| Flex Forward: Boards of Change | Publicis OOH | Gold | |
| International – Traditional Format | Coca Cola: Halftime | WPP Media | Gold |
| Media Owner’s | |||
| Best Media Format Innovation – Traditional Format (Non-Metro Cities) |
Cycle Stand Hub Branding & Mobile Cycle Media | RPM Advertise | Bronze |
| Bus Queue Shelters Across Bhubaneswar | Ajanta Advertisers | Silver | |
| Best Media Format Innovation – DOOH (Metro Cities) |
AAYAM – Maharashtra’s Largest Anamorphic Cuboid Screen | Nexus Seawoods Mall + SNO Advertising | Bronze |
| Curv – Chennai’s First Anamorphic Screen Installation | Nexus Vijaya Mall + Khushi Advertising | Silver | |
| PRISMOX—India’s first Twin Anamorphic Cuboids | Nexus Hyderabad Mall+ Khushi Advertising | Gold | |
| Best Media Format Innovation – DOOH (Non-Metro Cities) |
Signature Series – Bhubaneswar | Ajanta Advertisers | Silver |
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