UK’s Bitposter expands automated platform reach

Bitposter, the automated platform for trading out of home (OOH) media, has tied up with UK’s OOH roadside billboard media owner Airoutdoor. Ninety-seven per cent of OOH media owners, including: JCDecaux, Exterion, and Primesight, sell their inventory via the Bitposter platform; providing buyers with live availability across more than 400,000 classic and digital screens, across the UK. 

The large number of OOH roadside billboard sites offered by Airoutdoor will deliver additional regional breadth to the Bitposter platform; offering buyers access to a significant number of new billboard sites on major arterial roads within towns and cities throughout England.

With this new partnership Bitposter is continuing to support traditional print billboards (which still account for over 50% per cent of all inventory sales). Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace.

Paul Inman, the Director at Airoutdoor, comments: “We’re delighted to be offering our network of high quality roadside 48 sheet billboards up and down the country on the Bitposter platform. This relationship will broaden our reach to potential buyers on a national and local scale.”

Craig Mytton, Chief Revenue Officer at Bitposter, said: “We’re very pleased to welcome Airoutdoor onto the Bitposter platform. By listing their inventory within our General Marketplace we are able to provide them with an additional shop window to sell their billboards.