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Digital OOH

OOH industry, govt collaboration works best for community: OMA
OOH industry, govt collaboration works best for community: OMA

By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

All eyes on Tube advertising in the UK
All eyes on Tube advertising in the UK

By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

OOH investments in New Zealand scale $100mn in 2016: OMANZ
OOH investments in New Zealand scale $100mn in 2016: OMANZ

By M4G Bureau - February 16, 2017

OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy

Forrest Media selects Daktronics video displays for Scotland installation
Forrest Media selects Daktronics video displays for Scotland installation

By M4G Bureau - February 10, 2017

First 8-millimeter outdoor displays in Europe installed in Glasgow

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool
Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

UK's Virgin Trains Launches Data-Driven DOOH Campaign
UK's Virgin Trains Launches Data-Driven DOOH Campaign

By VJ Media Bureau - February 03, 2017

The DOOH campaign asks road users"Why Drive Yourself Crazy”

Digital billboard ads target wealthy drivers in UK
Digital billboard ads target wealthy drivers in UK

By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Clear Channel International launches OOH programmatic buying tool
Clear Channel International launches OOH programmatic buying tool

By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

Piccadilly Circus billboards go dark for 1st time in many years
Piccadilly Circus billboards go dark for 1st time in many years

By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

DOOH spurs Australia OOH growth
DOOH spurs Australia OOH growth

By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

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