Digital OOH
AdOnMo facilitates contextual advertising on cab LED screens
By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
US-based Ads on Top unveils Dynamix playlist automation via API
By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
eBay gets tactical with weather-driven campaign
By M4G Bureau - March 27, 2018
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"
oOh!media wins global ad rights to Qantas inflight entertainment
By M4G Bureau - March 21, 2018
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins
Samsung creates immersive experiences with Galaxy S9 & S9+
By M4G Bureau - March 15, 2018
Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced
Broadsign to power Westfield’s digital media screens at shopping centres
By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
‘DOOH will spur OOH growth in India’
By M4G Bureau - March 08, 2018
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
Futek Digital plans to expand network of screens
By Bhawana Anand - March 08, 2018
A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities
Samsung first to use Burj Khalifa LED facade
By M4G Bureau - March 06, 2018
Spectacular showcase and multi-sensory consumer experiences at Burj Khalifa underscore innovative new features of the new Galaxy S9 and S9+
Srei dials in happiness through #HappyRainbowBox
By Ria Banerjee - March 06, 2018
Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata
