UK's Primesight launches ad sales navigational tool PILOT
By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)â€ in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media
By M4G Bureau - June 29, 2017
Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.
DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors
By M4G Bureau - June 28, 2017
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy
By M4G Bureau - June 13, 2017
Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.
NY-based Brooks Brothers spreads reasons to love Supmia
By M4G Bureau - June 12, 2017
The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.
McCann Colombia drapes BogotÃ¡'s highest tower in national colours
By M4G Bureau - June 05, 2017
Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.
Natgeo, OAAA build mass awareness on protection of endangered species
By M4G Bureau - May 31, 2017
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.
DOmedia reinforces platform to sell OOH programmatically
By M4G Bureau - May 30, 2017
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Vancouver's Car2Go unfurls unique experiential activation
By M4G Bureau - May 29, 2017
Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.
Managua city takes OOH route to give identity to its streets
By M4G Bureau - May 26, 2017
The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.