Friday, April 19, 2024

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Digital OOH

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall
Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

Skycom India invests in IR technology
Skycom India invests in IR technology

By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

Futek Digital installs LED screens at South Delhi market
Futek Digital installs LED screens at South Delhi market

By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market

Ocean to develop digital screens in UK’s Southampton
Ocean to develop digital screens in UK’s Southampton

By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Outreach Advertising bags media right for Guwahati Railway Station LED Screen
Outreach Advertising bags media right for Guwahati Railway Station LED Screen

By M4G Bureau - January 14, 2019

The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising
Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

SBI Life Insurance launches programmatic DOOH campaign
SBI Life Insurance launches programmatic DOOH campaign

By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Samsung installs LED signage at new Istanbul airport
Samsung installs LED signage at new Istanbul airport

By M4G Bureau - December 19, 2018

The new Turkish airport, which was recently opened, is set to become the world’s largest one

Vyoma Media wins DOOH mandate for TVS XL100
Vyoma Media wins DOOH mandate for TVS XL100

By M4G Bureau - December 18, 2018

The campaign will be launched across Karnataka, Bihar and Uttar Pradesh

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