Origins Advertising unveils ultra high-tech FOB in Lucknow

Origins Advertising has surpassed another major milestone with the opening of an ultra-modern FOB in Gomti Nagar, Lucknow, which was inaugurated by UP Government ministers Suresh Khanna and Brijesh Pathak. Constructed under the PPP model on Built, Own, Operate & Transfer (BOOT) basis, Origins has invested Rs620 lakh in this new-age FOB which is equipped with amenities like Free Wi-Fi, CCTV cameras and Public Awareness System along with high-quality screens that display commercial advertising and promotions. The media owning firm holds the rights on this FOB for 20 years with provision of extension by 10 years.

Connecting two-way highway traffic road and improving the accessibility of the pedestrians, the FOB has been constructed using high-tech design and unique geometry. Origins roped in best-in-class expertise to design and construct the FOB.

The back-to-back 8ft x 6ft screen for VMS system would display public information such as date, time, weather, ambient pollution level and traffic volume. Considering the traffic moment on the road, the screen has been deployed on one side of the bridge to cut out the clutter and create relevance for the brands to target the audience in the right direction.

Commenting on this big initiative, Rajneesh Rawat, MD, Origins Advertising, said: “This FOB is definitely a milestone for our company whereas it is equally significant for the state development as it is one of its kind bridge ever created in Lucknow. This FOB is another landmark of the city and commuters are seen to be stopping over to have a look and feel of the FOB. It is crucial for the outdoor industry as well because a big development has happened with the FOB which is connected with public services.”