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Home » Digital OOH » JCDecaux's Digital Towers amazes passengers at Changi Airport

JCDecaux's Digital Towers amazes passengers at Changi Airport

By Bhawana Anand - November 24, 2014

Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.

JCDecaux Singapore recently unveiled a world's first Digital Landmark at Singapore Changi Airport. The state-of-the-art digital media landmarks are strategically located at both arrival  immigration halls within Terminal 1. Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens. Unique to the digital tower is the programmable screen rotation which can be co-ordinated with customised image reproduction, providing clients an exclusive opportunity to pioneer an all-new and highly impactful advertising medium.

The digital towers offer maximum campaign visibility to departing, transiting and arriving passengers with a potential reach to 1.5 million passengers per month. "The Digital Towers add dynamism to the airport environment. This is a trendsetting and innovative platform that provides a new visual experience for our passengers and offers advertisers a novel advertising concept to captivate audiences like never before,” said Ivy Wong, Senior Vice President, Airside Concessions at Changi Airport Group,

"The Digital Towers are an additional milestone achieved together with Changi Airport Group with the launch of yet another world-first media platform at Singapore Changi Airport. The precision rotation function unique to the Digital Towers redefines airport advertising and will enable clients to deliver stunning and memorable creative executions,” said Ashley Stewart, Managing Director of JCDecaux Singapore.

Bulgari is the maiden advertiser on this brand new iconic platform, creatively showcasing two of their latest watch series LVCEA, a new woman's watch line and Octo, the men's pillar line.  Being the first of its kind in an in-airport terminal environment, the digital towers unique programmable rotation feature together with Bulgari's stunning visuals draw more attention from all departing, transiting and arriving passengers coming through Terminal 1. The campaign is handled by Zenith Optimedia.
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