Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

Geopath, the not-¬for-¬profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the OOH industry, announced at the OAAA/Geopath National Convention and Expo that it will partner with Ayuda[x] to help power its new OOH audience measurement solution.

Ayuda[x], a marketing technology company, will provide the engine to power Geopath’s new suite of measurement tools. Through Geopath’s Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers. The platform will allow members to understand specific audience behaviours as well as the unique profile of audience delivered by hour of day.

“We’re looking forward to partnering with Ayuda[x] to create the engine that will power the new Geopath Insights Suite of measurement tools and provide a new industry standard,” stated Kym Frank, President of Geopath. “The launch of our new suite of tools will surely have a tremendous impact across the industry by providing our members with access to a level of data previously unavailable in out of home measurement.”

Andreas Soupliotis, Founder & CEO of Ayuda[x] commented on the partnership: “We are thrilled to be Geopath’s strategic partner to implement their vision of delivering state-¬of-¬the art audience measurement tools for our industry. We’re particularly excited to develop the Geopath Insight Suites which will help revolutionise Geopath’s audience-¬based measurement capabilities for the entire industry.”