Titan Squadron displays its exclusive collection on OOH

Titan Octane presented its latest fleet of timepieces, Squadron, a limited edition collection through an OOH campaign planned and executed by OMI agency. The multi-city campaign was devised keeping in mind the TG that celebrates the spirit of precision and speed. The core objective of the campaign was to create maximum impact for the new collection launch by reaching out to them effectively.

The campaign ran for 15 days on hand picked, impactful sites and iconic large formats to create maximum impressions and drive top of mind recall for the brand. With a design this intricate, Titan focused on key markets like Mumbai, Bangalore, Ahmedabad, Pune & Kolkata. Media assets were plotted based on the media efficiency index and traffic figures. The strategy backed media plan included a mix of billboards, gantries and pillar branding, making the brand visibly profound. OMI executed this campaign identifying congregation points, nodal points, and mainarterial road of each of the cities through the in-house location planning tool.

Commenting on the campaign, Naresh Bhandari, Chief Operating Officer, OMI, said “Squadron timepieces have a design theory that accentuates precision and speed and definitely caters to the adventurous side of the man who loves thrill with every tick; keeping this in mind we handpicked some panoramic sites with head-on distinguishability at all key junctions to ensure a ‘No-Miss ‘visibility particularly at the TG’s travel route. The campaign has already started garnering attention and getting noticed”.

“It’s a pleasure to be associated with Titan as every brand of their’s has a unique USP and our team loves all the hard work that goes into the planning – right from tracking the TG movements to plotting the relevant location and identifying the most apt media unit. We look forward to strengthening our association by offering them the very best of brand communication and explore many more ways to engage their brand with their audience”, he added.