Rupa Jon promotes comfort wear for consumers this summer season

Rupa Jon has launched a new OOH campaign with brand ambassador Ranbir Kapoor and Kesari Lal Yadav to kickstart the marketing campaign for FY2023-24. The brand focusses on its comfort benefits for its consumers. The campaign implementation is in sync with the brand’s objective to augment its presence not only in general trade, but also modern trade and e-commerce. Recently, the hosiery wear major Rupa had awarded its multi-city OOH campaign across India to Connect OOH and Publicity Parlor.

Commenting on the campaign, Ramesh Aggarwal, Director, Rupa & Co. Ltd. said, “This campaign aims to target the new age, modern and progressive consumer of the country. Outdoor as a medium deliver’s impact and deliver a strong, robust and integrated marketing campaign. As a brand we are constantly evolving and when we appointed Connect OOH as our outdoor partner as they made us understand how OOH as an industry has evolved in this new normal led by tech and data, which completely syncs with our thought process.”

Speaking on the association, Anjum Tanwar, Executive Vice President and National Head, Connect OOH said, “The essence of a good concept lies in its effective implementation. The client's belief in our abilities to carry out this well thought out data driven planning approach was the key to this successful campaign and we consider it a privilege to be associated with this iconic brand”

Bhumika Shajwani, Managing Partner and NBD Head, Connect OOH, said, “We are very happy to have had the opportunity to work with Rupa Jon on this campaign. Brainstorming together with the team, we wanted to bring about a perfect synthesis of the brand’s presence during the everyday things that people do. We designed an optimised media plan to add the essence of Rupa Jon directing the call to Outdoors”.